For and with
Meta Design
Executive Director Brand Strategy
Lisa Krick
Head of User Experience
Steven B. Cook
Senior User Experience Strategist
Jack Mitchell
Design Team
Christian Nufer
Yulia Popova
Maksym Madonov
Hassan Haider
Creative Consultant
Jonathan Sven Amelung
Meta Design
Executive Director Brand Strategy
Lisa Krick
Head of User Experience
Steven B. Cook
Senior User Experience Strategist
Jack Mitchell
Design Team
Christian Nufer
Yulia Popova
Maksym Madonov
Hassan Haider
Creative Consultant
Jonathan Sven Amelung
Service
Brand Design
Art Direction
Brand Design
Art Direction
TK Elevator
In 2020 I supported the MetaDesign team to facilitate the rebranding of Thyssenkrupp Elevator, ushering in a new era as TK Elevator. This transformation marked a landmark moment in the company's history.
The birth of the independent global brand, TKE, disrupted the conventions of a traditionally conservative industry. The new corporate design, daring and energetic, conveys profound meaning. Rooted in strategic focus and design cohesion, it orchestrates a holistic branding experience that embodies motion and dialogue. A modular design system intuitively guides users through the brand journey, aligning with TKE's mission as a technology leader, enhancing lives through pioneering mobility solutions.
In 2020 I supported the MetaDesign team to facilitate the rebranding of Thyssenkrupp Elevator, ushering in a new era as TK Elevator. This transformation marked a landmark moment in the company's history.
The birth of the independent global brand, TKE, disrupted the conventions of a traditionally conservative industry. The new corporate design, daring and energetic, conveys profound meaning. Rooted in strategic focus and design cohesion, it orchestrates a holistic branding experience that embodies motion and dialogue. A modular design system intuitively guides users through the brand journey, aligning with TKE's mission as a technology leader, enhancing lives through pioneering mobility solutions.
